Case study
Bellagio
Overview
An outdoor LED screen at the Bellagio, Las Vegas.
- Location
- Las Vegas, USA
- Market
- DOOH & Digital Billboards
At a glance
Engineering focus
A landmark digital-out-of-home screen has to win against direct sunlight, film cleanly for the cameras that surround it, and never miss a second of contracted play-time.
Sunlight-legible brightness
Outdoor spectaculars run many thousands of nits with automatic dimming: bright enough to hold against midday sun, controlled enough to avoid glare and wasted power after dark.
Broadcast-clean refresh
A high refresh rate keeps the screen flicker-free on camera, essential where every passer-by is filming and the display shows up in broadcast and social footage.
Weatherproofing and uptime
Sealed, IP-rated cabinets with redundant power and data survive rain, dust and UV year-round, because premium advertising inventory has to keep playing without interruption.
Form matched to viewing distance
Curved, corner-wrapping and L-shaped canvases are matched to how close the crowd actually stands, with pixel pitch tuned to the minimum viewing distance rather than maximised blindly.
Systems deployed
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