Case study
Times Square
Overview
Times Square is the most concentrated digital-out-of-home environment in the world, and a screen there is judged by the harshest audience in advertising: millions of people, thousands of cameras, and direct sun. SAVC’s installation is an L-shaped, ultra-wide-angle 3D naked-eye LED display that wraps a building corner and broadcasts around the clock.
Delivering at this tier means holding brightness against midday sun, refreshing fast enough to film cleanly for broadcast and social, and running 24/7 behind weatherproof cabinets: the same engineering discipline SAVC brings to landmark sites worldwide.
*Display format, dimensions and pixel pitch are as stated by SAVC (en.savc-vision.com and SAVC 2026 Company Overview). Independent third-party verification is pending, logged in the internal content register.
- Location
- New York, USA
- Market
- DOOH & Digital Billboards
- Display format
- L-shaped 3D naked-eye
- Dimensions
- 27 m × 13 m*
- Pixel pitch
- P10.66 mm*
- Operation
- 24/7 broadcast
At a glance
Engineering focus
A landmark digital-out-of-home screen has to win against direct sunlight, film cleanly for the cameras that surround it, and never miss a second of contracted play-time.
Sunlight-legible brightness
Outdoor spectaculars run many thousands of nits with automatic dimming: bright enough to hold against midday sun, controlled enough to avoid glare and wasted power after dark.
Broadcast-clean refresh
A high refresh rate keeps the screen flicker-free on camera, essential where every passer-by is filming and the display shows up in broadcast and social footage.
Weatherproofing and uptime
Sealed, IP-rated cabinets with redundant power and data survive rain, dust and UV year-round, because premium advertising inventory has to keep playing without interruption.
Form matched to viewing distance
Curved, corner-wrapping and L-shaped canvases are matched to how close the crowd actually stands, with pixel pitch tuned to the minimum viewing distance rather than maximised blindly.
Systems deployed
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